Powell Craft ENGLAND Brand logo

Powell Craft ENGLAND Brand logo

About Powell Craft

Powell Craft was established in Cornwall, England, in 1962 by William and Veronica Powell. It began as a family-run wholesale and retail business sourcing traditional handmade wooden toys from the Czech Republic and East Germany. For many happy years the family traded selling high-end home ware and gifts.

In 1980 a new market was developed with Victorian-inspired lace and linen products, ladies nightdresses, patchwork, children’s wear and nursery ranges. All the products were quintessentially English designs made from 100 per cent cotton.

In 2004 Powell Craft was taken over by Toby and Katherine Powell. Toby had already worked in the family business for many years, and his wife Katherine also had ten years of wholesale experience. Powell Craft then became a trade-only wholesale company, supplying high-end independent retailers and department stores throughout the world.

Powell Craft expanded and is now well represented in 19 countries across Europe, Japan, and USA, with the support of 23 trade shows per year and a team of overseas agents and distributors. In keeping with the traditional handmade ranges for which Powell Craft became renowned, it continues to offer beautiful Victorian-inspired products made using natural materials, including cotton ladies and children’s nightwear, hand quilted patchwork, linens and lace.

After 30 years of selling nursery nightwear, bedding and accessories the arrival of Toby and Katherine’s two noisy children, Ruby and Henry, meant at last models were found for the Powell Craft products! It also meant more hand-embroidered and smocked girls dresses, pyjamas, and nightdresses, retro and vintage print clothing, bedding and home ware.

Powell Craft grew from strength to strength and continued to increase the ranges on offer, from boys pyjamas, and baby jumpsuits, to pram blankets and beautiful hand knits.

Powell Craft has always practised fair trade and has enjoyed fruitful and established relationships with long-term family-run suppliers, many of whom have worked with the company for over 25 years now.

Powell Craft also supports various children’s charities both at home and abroad, notably the children’s hospice in Cornwall and Mobile Crèches of northern India.

Mobile Crèches is a charity for young children and their working mothers who live in poverty in India. It currently has 25 day care centres in India and provides childcare services. A percentage of all Powell Craft children’s nightwear sales is donated to the charity. To learn more or make a donation, please visit www.mobilecreches.org.

Powell Craft celebrated its 50th anniversary in 2012.