A Little About Dolly Rose

Here is a little bit about Dolly Rose and how we are continually developing. Dolly Rose was founded in January 2010 following the ‘discovery’ of Powell Craft products. Retro and vintage-inspired quality cotton nightwear for children and adults are very much in demand by discerning customers. Dolly Rose quickly developed believing passionately in its products and ethos. All the clothing and nightwear is handmade using 100 per cent cotton, with no added synthetic fibres.

Dolly Rose then decided to offer new brands to compliment the Powell Craft collections, and so a search began for appropriate quality nightwear with a consistent high standard of design, and also able to demonstrate appreciation and an awareness of the environment.

Hatley fitted the bill perfectly. Hatley agreed that Dolly Rose was a suitable outlet for its beautifully designed and manufactured range. Hatley cotton polo pyjamas for boys and girls comes in lots of fun & funky designs. The range is made from natural fibres, in an environmentally sensitive way, and at a facility that shares its values. We now stock many Hatley designs including children’s raincoats and wellies. It’s kids raincoats are all PVC-free so they are kind to kids as well as the environment and the people involved in their manufacture.

The next Dolly Rose development was to extend the range further and with the same values. Kite Kids, Frugi, Lilly & Sid and Squidkids all came on board.  These ranges are made from certified organic cotton, bamboo or recycled polyester, and all of the clothes are not only super-comfy, but they are produced without using any harmful chemicals – a big plus for the planet and the people involved in the production.

So now Dolly Rose is the proud stockist of all these wonderful brands, all with different strengths, qualities and designs, but as I continue to expand I’m always on the look out for any other brands that I feel will compliment the style and quality of what I like to sell.

I worked in a Sales & Marketing role for a leading manufacturer for many years. But, when the children arrived as all parents know, comes change! I have two young children and I just love choosing quality, funky, fun and practical clothes for them that are always a bit different to the traditional High Street retailers. Dolly Rose is inspired by my family life and our children are very much a part of the Dolly Rose direction.

I’d like to thank all of our amazing customers who’ve supported Dolly Rose since the launch back in January 2010 and I hope that you continue to enjoy the wonderful collection that I will continue to develop and offer.

If you have any feedback or ideas I would love to hear from you!

As always, happy shopping, and watch this space for news of any new brands we take on board in the near future!

Claire Smith – Perth, Scotland

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